At a glance
- Download Facebook's own bulk upload sheet with title, price, condition, and description filled in.
- Facebook takes 50 listings per sheet, so the ZIP has one folder per 50 items.
- Facebook's bulk upload doesn't take photos, so you add each listing's photo after upload.
- Each main photo is numbered to match its row, so you always know which listing it belongs to.
- Every description ends with the item's SKU, so sales can be matched back.
Step by step
- 01
Price your items
Facebook requires a price on every listing, so unpriced items are left out and EstateFlow tells you how many.
- 02
Export from EstateFlow
Open the estate, click Export inventory, and choose FB Marketplace. Export the whole estate or a single room.
- 03
Unzip the download
You get one folder per 50 items. Each has listings.xlsx and a photos folder with that batch's main photos, numbered by row.
- 04
Upload the sheet
In Facebook Marketplace, use bulk upload to upload listings.xlsx from the first batch folder.
- 05
Add the photos
Photos don't come through the bulk upload. Open each new listing and add the photo with its row number from the photos folder, then publish.
- 06
Repeat for each batch
Do the same for batch-02, batch-03, and so on until every listing is up.
Why list on Facebook Marketplace
Facebook Marketplace is where local buyers already look for furniture, tools, and household goods. Listing the big pieces before the sale brings in buyers who might never see your sale listing, and moves leftovers after it.
Typing listings one at a time doesn't scale past a handful. You already photographed, described, and priced everything in EstateFlow, so the export fills in Facebook's own bulk upload sheet for you.
What's in the ZIP
Facebook takes at most 50 listings per uploaded sheet, so the ZIP has one folder per 50 items:
- listings.xlsx: Facebook's own bulk upload sheet, with title, price, condition, and description filled in for up to 50 items.
- photos folder: each listing's main photo, numbered to match its row. "01 Walnut Table.jpg" goes with row 1 of that batch's sheet.
- README.txt: the upload steps, so whoever does the listing has them in hand.
Photos are added separately
Facebook's bulk upload creates listings from the sheet, but it doesn't take photos. After you upload a sheet, open each new listing and add its photo from that batch's photos folder. The number at the start of each file name is the row it belongs to, so photo 07 goes on the seventh listing in that sheet.
Each listing gets its main photo. Add more angles on Facebook if you want them.
How listings are filled in
- Titles come from your catalog, shortened at a word to fit Facebook's 150-character limit.
- Prices are rounded to whole dollars, since that's what Facebook takes. A price under a dollar becomes $1, never free.
- Every listing is set to Used - Good. Change any that differ before you publish.
- Each description ends with the item's SKU, like "Item #030001", so a sale can be matched back to the right item.
- Category is left blank. Pick one on Facebook if you want it.
Good to know
- This is a file you export and upload. No Facebook account connection is needed.
- Upload one batch's sheet, add its photos, then move to the next. Keeping each batch together keeps the row numbers straight.
- If a photo can't be downloaded while the ZIP is built, EstateFlow tells you how many were missed.
- Marketplace sales don't flow back into EstateFlow, so mark items sold in EstateFlow when they sell.
Frequently asked questions
Why aren't photos in the upload?
Facebook's bulk upload only takes the listing details. The ZIP includes each listing's main photo, numbered by row, so you can add it to each listing after upload.
Why is the export split into batches?
Facebook takes at most 50 listings per uploaded sheet, so the ZIP has one folder per 50 items, each with its own sheet and photos.
What condition do listings use?
Every listing is set to Used - Good. Change any that differ on Facebook before you publish.
Do I need to connect my Facebook account?
No. EstateFlow gives you a ZIP. You upload the sheets and add the photos yourself on Facebook.
Which plans include it?
Starter and Pro, and it's available during the free trial.
